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  • Medium: Website
  • Date Made:
  • Program Used: Photoshop, Dreamweaver

Napkins Website

This was a website I made while working for my previous employer, Cole Industries. When doing the design I looked at the original website’s analytics to determine what was the most looked at content, whether mobile devices were a large concern, and where the website was losing customers the most.

I redesigned the website with mobile devices in mind since the website had a good portion of mobile traffic with a significant bounce rate too. By making the website responsive, organizing the content, and simplifying the navigation, I was able to reduce the traffic lost by 10%. From a production stand point I also made the website easier to maintain by replacing the old static HTML files with new PHP files. The website was hand coded using HTML and CSS3.

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